Product photography is a field in commercial photography or, better on every day, advertising photography. The final goal for advertising photography is to describe and eventually sell products or services. Editing techniques such as Photoshopping and Retouching products described can be used to make the product look more attractive to consumers. So, you can simply email a company like AMZ One Step Ltd that provides product photography services.
Advertising photography can be assigned to advertising agencies or design companies that will use digital cameras and techniques to showcase your products in the most profitable light. If the work is outsourced in this way, the advertising bureau or design company will usually send you the final result, which will be in the format ready to import for the design and layout of your website.
For most of the advertising company needs actually argue against the selection of light that is too hard or soft and, instead, tell amateurs to use natural light. The light distribution explains more than quantitative specifications or mere watts involved.
However, amateur photographers must at least know the difference between hard and soft shadows. In short, hard shadows appear when the scope of a small light source is compared to the size of the object. The opposite is true of soft shadows – light sources are greater than the object.
Usually, the smooth shadow in natural light is the most interesting way to advertise and finally sell a product. Why? Because the shadow of the hulking behind the object (i.e., your product) is aesthetic, not attractive, and reduces the product you are trying to sell. Flash diffuser can also limit the number of hard shadows in your image. For do-it-yourselfers, just putting tape duct tape on the flash can reduce the number of shadows behind your product.
