Finding motivational speakers is the easiest part of planning your program. However, before you start your search, ask yourself a few questions.
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Before setting out to find the keynote speaker, ask yourself, your committee, your management, and all of your potential audience the following questions:
Why are we having this meeting?
Why use outside speakers or motivation for sales?
Why a celebrity or professional speaker?
What are the requirements to activate the sales program?
Also, when you're setting goals, don't let someone forget you that these stars didn't achieve fame through their nonsensical understanding of management theory or talking at banquets!
Instead of looking for a key motivational speaker who needs an approach, try, "What are the challenges facing our industry and what can the speakers do to help us?" What is our real goal? Usually the goal is only to increase profits.
What other sub-goals will hold this group together? This can be moral buildup, new plans and trends, or rewards and awards. Will a motivational speaker help achieve this goal?
What else can a motivational speaker do for the group while he's there? Couples program, children's program; Will the speaker hold a reduction session for the same cost? Is the speaker's name enough to get the group and your affair broadcast on radio and television early?
Once the "why" and "what" have been determined, begin with who the keynote speaker is and whether he or she can help you achieve your goals.