A successful incentive marketing campaign is one that reaches the customer at the right time. It is done with a message that is not annoying, but that is also highly motivating. This is the "right thing to do" thing to do at any given time. If you are going to embark on such a journey as this then you need to have tools in place that will help you reach that audience at the right time.
There is no right or wrong time to use incentive marketing incentives. The first thing that you need to determine is if your customer needs your product or service at this moment in time. If so, then price alone should not influence your decision. Price alone should not even be part of your incentive marketing offer.
However, price alone should not be the only factor that influences your decision. Consider the overall strategy that you would like to accomplish with your incentivized marketing. Are you looking to increase brand awareness, build customer loyalty, or increase sales? Once you know what you hope to accomplish with your efforts then you can easily narrow down the options that are available to you.
Once you know what type of incentive marketing platform that you will be using, you can focus on building an appropriate campaign. How many customers do you anticipate reaching on your platform? Is there a break-even point? If so, how many customers should you expect to hit with each incentive? These are all important questions that only you can answer.
Ideally, you want to hit your target customers with as many incentives as possible. Each incentive program that you create should target a specific group of customers. For instance, if you plan to use Facebook ads to drive traffic to your site, you should only advertise to existing customers of yours. Advertising to potential new customers, however, may be a better choice because it will likely bring in more new customers as well as some current customers who are interested in the products and services that your business offers.
Your incentive marketing platform should also focus on enticing your customers to contact you for additional information. Some examples include offering a free product or a free trial program. Offering a free product is a good incentive program to use because it will get your potential customers to contact you for more information. Free trial programs are also a great incentive marketing program to use because they give customers a chance to receive a free product without spending any money initially.
When you create an incentive marketing platform, it is important that you take care to only offer programs that will be beneficial to your customers. The most effective programs will be those that will generate profit for you. The best way to generate profit is to attract customers through offers that are valuable and compelling. For example, if you offer a free product or service, you should make sure that your customer will actually benefit from receiving the free product or service. Incentive programs are great because they allow you to offer customers something of value for free, this is especially true with incentives that come in the form of a referral.
Incentive marketing platforms are a great way to motivate customers to refer business to your business. However, before you begin offering incentive programs, you should determine how you will determine who refers the most customers to you. Using social media tools such as Twitter and Facebook to help with this process will be beneficial. By using social media tools, you will be able to quickly identify which incentive programs work best to bring in customers to your business.