Your packaging has to do the job. It's the most important piece of your marketing mix. It tells your customers what you are trying to sell and helps build the right perception. But it can be challenging to decide what kind of packaging is right for your business. Here are 3 tips to help you choose the right packing accessories for your products.
Packaging accessories are extremely diverse, whether you’re packaging a small electronic device or a large household appliance. Packing matches the product in price, shipping methods and materials. Understanding your options and how to work around packaging limitations can save you time, money and frustration throughout the fulfilment process.
You probably know that packaging is an integral part of the eCommerce selling process. There's more to selling online than just creating an attractive product page and sending customers away with their purchases. You want to give your customers the best experience possible, and one way to accomplish this is by having the right packaging accessories for your products. In fact, how you package your products can actually make or break whether a customer will return for future purchases, so you need to pay special attention to detail when it comes to packaging accessories.
Packaging is an important detail that shouldn't be neglected when you're selling a product. Your packaging isn't just a box or a plastic container, it's your last chance to show your customers what they're buying, why they should care, and why they should be buying from you specifically.
As you probably know, packaging accessories for your product (usually food) serve two primary functions: protecting the product and enhancing its appeal. This can be done through functional features like perforations, wrappers, fences and dividers or using non-functional features like color printing or aluminum foils. Sometimes decorative elements are added for extra flair.
3 Tips for Choosing Packaging Accessories
Choosing the right packaging accessories is key to creating a great customer experience. Here are three tips to help you find the best fit for your product.
1. Make sure it's priced right
At first glance, choosing a box or bag can seem like an easy task — but there's more to it than just getting something that looks good on the shelf. The price of your packaging should be appropriate for the item it holds and its intended purpose. If you're selling $5 earrings, don't use a pretty box that costs $10! Conversely, if you're selling $100 watches, don't use a plain white paper bag. You want to make sure that customers see what they're getting for their money, so they feel like they made an excellent purchase decision when they buy from you.
2. Consider environmental factors
Another aspect of choosing packaging accessories is making sure they fit within your company's environmental goals and sustainability initiatives. If your goal is to reduce waste as much as possible by using recyclable products and reusable packaging materials, then go ahead and choose something that fits that description — even if it's not necessarily the coolest thing on the market right now (or even this year).
3. Make sure your packaging fits with your brand identity.
You want customers to feel like they're buying something that reflects their values and interests. This means that you need to consider more than just price and quality when choosing a product. If your company has a fun and quirky vibe, it might be worth investing in items like customized packing tape and labels that reflect this personality.
